ROKU Launches in Panama

ROKU Launches in Panama

ROKU INC. today announced it is making its streaming platform available to consumers and content publishers in Panama. The company unveiled two streaming players that will come to market in the coming weeks – the Roku Express+ which is great for HD streaming, and the Roku Streaming Stick+ capable of streaming HD, 4K and 4K HDR at up to 60 fps. Content publishers who want to use the internet to deliver video to consumers can develop streaming channels for the Roku Channel Store in Panama.

“Streaming is gaining popularity quickly around the world, and in particular in Panama, because it allows consumers to watch TV on their terms. To meet the demand we are launching our affordable and easy to use streaming players in Panama,” said Chas Smith, general manager of Roku TVs and players. “The Roku Express+ is one of our most popular streaming players, and is a great starting point for first time streamers because it works with virtually any TV. We’re also delivering our all-new Roku Streaming Stick+ that provides a cutting-edge streaming experience on both HD and 4K TVs.”

The Roku Express+ is great for those who are looking to stream to the TV for the first time or give the gift of streaming. With a Roku Express+ consumers can transform any TV into a Smart TV with options to connect via HDMI® or composite A/V ports (red/yellow/white jacks). It comes with everything in the box to get started, including a simple to use remote control and HDMI cable. This is the second-generation of the Roku Express+ and is five times more powerful than its predecessor.

Small, powerful and portable for those who are on the move or want their streaming player hidden behind their TV. Features a quad-core processor and delivers exceptional wireless performance with its advanced wireless receiver that is innovatively built into the power cord. This new model offers up to four times the wireless range of its predecessor to minimize buffering. It is great for HD, 4K and 4K HDR up to 60 frames per second (fps) streaming. It comes with a remote control that includes TV power and volume buttons that can control compatible TV models and the Roku Streaming Stick+ eliminating the need to use two remote controls for these functions.

Roku devices are powered by the company’s proprietary operating system, Roku OS and feature a simple home screen that can be personalized with icons to popular streaming channels. In Panama consumers can access 2,500+ paid and free streaming channels, including 100,000 movies and TV episodes. Consumers can also download the free Roku mobile app for iOS® and Android™ devices to control their experience. It can act as a remote, stream media from the mobile device to the TV, and offers powerful features like private listening via a headphone jack so consumers don’t disturb others in the home.

Roku enables content publishers to build channels and monetize content to millions of customers around the world. The company offers content publishers two ways to develop streaming channels for its platform. Publishers can access the software developer kit (SDK) or use the Direct Publisher tool that requires no code and simply uses a feed. More information on developing for the Roku platform can be found at https://developer.roku.com/index. Those with questions can contact latam@roku.com.

Roku streaming players will be available from retailers such as Multimax and Panafoto. The Roku Express+ and Roku Streaming Stick+ will be available for a suggested retail price of $59.95 and $89.95, respectively.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators. The company was founded by Anthony Wood, inventor of the DVR. Roku is headquartered in Los Gatos, Calif. U.S.A.

Panama Business News – misancosa@gmail.com